Really, really smart.

Microsoft Research and Rice University have teamed up to develop apps and systems that can decipher the emotional state you may be experiencing.

The System has 2 platforms: a device app, that can analyze your interactions with the other apps, texts, voice calls, web usage and location. This is currently 63% accurate without an app update.

The other platform is a cloud based platform, that runs a constantly updated algorithm for better accuracy at 93%.

Developers of this understand that the technology isn’t quite exact at the moment as life can change at an instant.

Application/ Advertising.

{Smarter Device

App that collects and processes user data

The problem here is that an advertisement message may get lost on some of the audience, thus not being as effective as the expected ROI.

Cloud that collects and processes user data with updated algorithms

The message is the medium Current brand

messaging involves one message and tone that is expected to reach an audience on a massive scale. The message has a set tone and theme that marketers hope capture the senses of the audience.

{Current model of brand messaging

Single Mood Advertising

The problem here is that the message may get lost on some of the audience, thus not being as effective as the expected ROI.

The message(s) are the medium(s)

A coming trend we see, is the opportunity to create multiple advertisements that, based on the estimated emotional state . The idea of delivery is based on combining the collected and processed data, and the strategies of ad buying, and device targeting. This coming trend presents brands with a new opportunity to reach the same scale of audience with more impact and better return on the media spend.

{New model of brand messaging

Emotional Advertising: Blanket the full spectrum of moods.

Using data from the user’s habits and location/interaction with friends, marketing teams can create multiple advertisements that can appeal to the user’s mood for better emotional relation to the message.

A collaborative effort to stop interruption advertising

New trends in advertisements use big data, geo-targeting, device targeting, etc., to deliver content to fit better in to a digital user’s media consumption.

Using tools and methodologies that are already accepted as normal, such as #tags, SEO tags, HTML headers, etc, the idea of “mood tagging” can be easy to introduced in to the development of community- based sites and branded sites.

adds value to accessed and pushed content.

{Mood Tagging: Better data from developers, brands and users.

Mood Tagging

 Emerging trends point toward the online community on all sides of the spectrum, will be presented with an option to better define the content they want to create and consume.

Delivery after data

Knowledge is health.

Evidence of the increasing risk of Pandemic breakout among humans can be slowed with technology and community participation.

In the past, Pandemic solutions have reached crisis level because of the way it has been approached.

In the past, the crisis pandemic of HIV/AIDS had only been acted on, in which the process has taken over 25 years of research with not much success in a cure.

In mankind’s favor, the task of tackling pandemic through reaction has spawned a different and more logical approach of PREVENTION.

With technological advances in algorithms and a world of citizen networks, we can make use of a worldwide detection system to track pandemic break out and help to contain and further prevent the outbreak.

Application/ Health Care.

{Smarter Device
– Big Data

Knowledge is health.

Evidence of the increasing risk of Pandemic breakout among humans can be slowed with technology and community participation.

In the past, Pandemic solutions have reached crisis level because of the way it has been approached. In the past, the crisis pandemic of HIV/AIDS had only been acted on, in which the process has taken over 25 years of research with not much success in a cure.

In mankind’s favor, the task of tackling pandemic through reaction has spawned a different and more logical approach of PREVENTION.

With technological advances in algorithms and a world of citizen networks, we can make use of a worldwide detection system to track pandemic break out and help to contain and further prevent the outbreak.

Application/ Health Care.

{Smarter Device
– Big Data

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